Keith Lunsford Principal/President

The son of a business owner and a military veteran, Keith Lunsford is no stranger to hard work and dedication. A Knoxville native, Keith worked as a mortgage loan officer and team leader from 2003-2008 while studying the ins and outs of the business. Taking his passion for the mortgage business to the next level, he became a real estate appraiser in 2010 under the tutelage of his wife, Lorena. After many years of working for one of the largest appraisal management companies in the United States, Keith’s entrepreneurial spirit led him to open USamc. 

Keith and Lorena have been married since 2003 and are the proud parents of Matthew (9). A Tennessee Volunteer fan, he thoroughly enjoys cheering on his favorite team with family. A dedicated member of his local church, Keith is proof that family, faith, and business can be successfully woven together in a balanced family life.

Dedicated to the success of USamc and each individual client, Keith established USamc to deliver the highest level of service within the industry. He is very proud of how far the company has come and anticipates great things for the future of USamc.